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The best shifts in the business. 🔄 Good Shift packs three bestselling Chrome Crème Gel Liners: Wild Idea (lime→teal), Ventura Blvd (cobalt→purple), and Actin' Up (purple→bronze→green). Built for the ones obsessed with color that moves — waterproof, 18HR, always shifting.✓ 100% Vegan & Cruelty-Free

The perfect pink lippie combo.Lippie Pencil – Define (or overline) your lips with our long-lasting formula that creates the cleanest lines and minimizes feathering.Lippie Stix - Get long-lasting, one swipe pigmentation in a full-coverage Crème finish infused with Vitamin E, Mango, Avocado, and Shea...

The white liner obsession. 🤍 Graceland is a true white BFF Liquid Liner that makes every liner look a statement. Flexible precision tip, intense pigment in one swipe — inner corners, graphic wings, or bold all-over looks. 24-hour waterproof, transfer-resistant. White never went this...

The everyday that feels elevated. ☕ Grande is a rich brown BFF Liquid Liner — warm, versatile, and quietly obsession-worthy. Flexible precision tip, intense pigment in one swipe, 24-hour waterproof, transfer-resistant formula. Softer liner look or bold monochromatic moment — Grande does both.✓ 100%...

Fresh, bold, and impossible to ignore — this Ultra-Metallic shade hits in a punchy metallic chartreuse green that's anything but ordinary. Our famous OG crème-to-powder formula delivers supercharged sparkling colour with minimal creasing, fading or fallout. One swipe of this long-lasting shadow is all...

The liner everyone's obsessed with. Group Chat is a rosy pink So Juicy Plumping Lip Liner with Peptides that delivers precise definition and a pouty boost that's impossible to ignore. Infused with plumping Ginger, smoothing Ceramides + Peptides, and tingling Peppermint. Retractable for an...

💋 A dusty, plummy brown with a little edge and a lot of obsession. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free

💄 A dusty plummy brown. The Lippie Stix delivers bold, high-pigment color in a creamy, long-wearing formula — obsession-worthy lip color that lasts. ✓ 100% Vegan & Cruelty-Free

Your lips, but make them tropical. Guava Glaze is a watermelon pink So Juicy Plumping Gloss Balm with a juicy, plumping shine that makes every look feel like summer. 97%* agree lips look visibly plump. Infused with Hyaluronic Acid, Tucuma Butter, Ginger, and Ceramides...

Be sweet like Gingy with this clear candy-flavored lip oil!This Gingy-inspired lip oil moisturizes lips with glossy finish that’s not sticky. We brought back our rollerball applicator that applies the perfect amount, everytime. Infused with moisturizing Jojoba Oil, softening Sweet Almond Oil + nourishing...

This one messes with your mind in the best way. Hallucinogenius is a periwinkle blue-to-violet duochrome chrome shadow with light reflecting 3D pearls for a hazy, color-shifting finish. Wet and cool on application, dries down feather-light — one swipe, zero fallout, maximum obsession.✓ Vegan...

You really can have the best of both worlds. This nostalgic full collection the pop star life of Hannah Montana in keepsake-worthy packaging to celebrate 20 years of the Disney series that defined a generation!Set Includes:- Best of Both Worlds Eyeshadow Palette- Shimmer Lip...

Cry about it. Happy Tears is an icy baby blue gel eyeshadow stick with silver and aqua sparkle — cool, unexpected, and so pretty it's almost emotional. The eye look you'll get stopped for.✓ Vegan & Cruelty Free✓ Jelly formula✓ 1-swipe intensity✓ Buildable

💄 A bright mid-tone pink. The Lippie Stix delivers bold, high-pigment color in a creamy, long-wearing formula — obsession-worthy lip color that lasts. ✓ 100% Vegan & Cruelty-Free

Sweet on yourself. Heart Cake is a baby pink So Juicy Plumping Gloss Balm with a light, plumping shine that makes your lips look irresistibly soft and full. 100%* agree lips feel conditioned and hydrated. Infused with Hyaluronic Acid, Tucuma Butter, Ginger, and Ceramides...

The perfect magenta lippie combo.Lippie Pencil – Define (or overline) your lips with our long-lasting formula that creates the cleanest lines and minimizes feathering. Lippie Stix - Get long-lasting, one swipe pigmentation in a full-coverage Matte finish infused with Vitamin E, Mango, Avocado, and Shea...

💋 A bright magenta that's bold, beautiful, and fully committed. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free

💄 A bright cool-toned magenta. The Lippie Stix delivers bold, high-pigment color in a creamy, long-wearing formula — obsession-worthy lip color that lasts. ✓ 100% Vegan & Cruelty-Free

Make ‘em stare with 12 cool pinks and silvery taupes for the flirtiest looks. This limited-edition Valentine’s Day palette is packed with swoon-worthy shades to create the perfect angelic look or sultry smokey eyes. Features our ultra-pigmented pressed powder formula is long-lasting, applies evenly...

A duo of iconic Lippie Stix + Lippie Pencil vaults for the ultimate red lip. Hot in Here Lippie Stix Vault – A sexy range of 10 bold reds in flattering Matte, Matte X and Blur finishes. Find your new all-time faves with our...