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Boombox
Turn it up. Boombox's warm peachy-gold floods your complexion with a sun-kissed, lit-from-within luminosity that's obsession-worthy on every skin tone. Our Pressed Powder Highlighter is silky, buttery-soft, and insanely reflective. The formula feels creamy, applies super smoothly, and blends evenly — no patchiness, no...- $3.60
$12.00- $3.60
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Bossy
💋 A vibrant blue red that shows up, takes charge, and runs the room. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free- $2.10
$7.00- $2.10
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Bounce
💋 A deep, vampy red that keeps you coming back for more. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free- $2.10
$7.00- $2.10
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Brat Pack
💄 A creamy mid-tone nude. The Lippie Stix delivers bold, high-pigment color in a creamy, long-wearing formula — obsession-worthy lip color that lasts. ✓ 100% Vegan & Cruelty-Free- $2.40
$8.00- $2.40
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Brentwood
Warm. Rich. Dangerously good. Brentwood is a bronze-to-gold duochrome chrome shadow with light reflecting 3D pearls that catch every angle. Apply with your fingers for immediate, saturated payoff — wet and cool on contact, feather-soft on dry-down. Zero fallout.✓ Vegan & Cruelty Free✓ Zero...- $2.70
$9.00- $2.70
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Brew Haha
Your eye look just got its morning coffee. ☕ Brew Haha is the warm brown Crème Gel Liner that makes every lid look effortlessly defined — whether you're doing a soft daytime swipe or a full mocha-smoky wing.Creamy, long-wearing formula glides on smoothly with...- $2.40
$8.00- $2.40
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Brewtiful Neutrals
The perfect combo to take your look from every day neutral to ultra dimensional glam.Deja Brew - Go for a coffee run with 9 cool-toned nudes and shimmering taupes in Matte, Metallic and Matte Sparkle finishes.Gone Metal - Be a total metalhead with 9...- $7.20
$24.00- $7.20
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Bright Ariel
The whole world in a swipe. 🐚 Bright Ariel is a sparkling opal Ultra Glossy Lip with an iridescent shimmer finish that shifts like sea glass in the light. Hi-shine, non-sticky, and completely magical — the gloss you'd trade your voice for (almost). Infused...- $3.60
$12.00- $3.60
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Bright Future Vitamin C Tonic
WHAT IT DOES - Your future looks bright with this tonic. Swipe on this concentrated formula daily to combat dullness and brighten for a luminous glow.THE GOOD STUFF – Formulated with our Vitamin C Blend known to boost radiance and balance the look of...- $4.50
$15.00- $4.50
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Bring The Heat
Some lips demand attention. ✨ Bring The Heat is your all-in-one go-to for a statement red that actually stays.A flawlessly matched Lippie Pencil and Lux Liquid Lip — one perfects the edge, the other delivers creamy, long-wearing color that won't quit on you mid-moment.Color:...- $8.70
$29.00- $8.70
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Brink
💋 A mid-tone pinky nude right on the edge of your best lip look. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free- $2.10
$7.00- $2.10
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Brink
💄 A terracotta rose. The Lippie Stix delivers bold, high-pigment color in a creamy, long-wearing formula — obsession-worthy lip color that lasts. ✓ 100% Vegan & Cruelty-Free- $2.40
$8.00- $2.40
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Bronze Glow
Get a bronzey back-from-vacay glow with our face & body glow drops for instant sunkissed skin year-round – it’s like sunshine in a bottle.This skincare-infused formula nourishes and moisturizes with Niacinamide + Peptides to support healthy-looking skin. Superfine pearls illuminate your complexion without looking...- $3.60
$12.00- $3.60
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Brooklyn Charm x ColourPop Necklace
An exclusive ColourPop x Brooklyn Charm collaboration. To celebrate our new So Juicy Lip Oil launch, we collabed with our besties at Brooklyn Charm to make this limited-edition custom So Juicy Charm Necklace just for you! We saved you from the long lines and...- $12.00
$40.00- $12.00
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Brow Brush
The perfect brow brush is here. The angled spoolie end properly activates our Feather Effect Styling Wax and tames unruly brows. The tapered handle sets brows for a fluffy and feathered look.- $0.90
$3.00- $0.90
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Brow Dual Ended Brush
A spoolie side for blending and shaping, and an angled cut brush for the ultimate sculpted look. This dual ended brow brush is your new go-to for wow-worthy brows.- $2.40
$8.00- $2.40
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Brown
Soft eyes, effortlessly. 🤎 Act Natural in Brown delivers natural-looking definition with a warm finish — softer than black, more polished than nothing. For days when you want your lashes to just be there. ✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Brown
Soft length, soft landing. 🤎 Level Up in Brown delivers the same lash-lengthening power with a warm, natural finish — perfect for everyday looks and the kind of soft eye that does all the talking. ✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Brownie Points
Softer. Warmer. Still obsession-worthy. 🤎 Brownie Points swaps black for a rich, warm brown that opens up the eyes with a natural edge. Perfect for everyday wear and impeccable with warm-tone looks. The mascara that pairs with everything. ✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Brunette
✏️ The classic boss brow — defined, decisive, done. Brunette Brow Boss Pencil builds neutral medium brown hair-like strokes for light to medium brown hair with 8-hour waterproof hold. Precision tip, built-in spoolie, Panthenol-conditioned. Your arches are in charge.✓ 100% Vegan & Cruelty-Free- $2.70
$9.00- $2.70
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